How To Use Facebook For Advertising


When it comes to advertising on Facebook, you need to know a few things, including how to use the boosted posts feature and what the different types of advertisements are. These tips will help you get the most out of your advertising budget and keep you on track for success.

Boosted posts

Boosted posts are a great way to increase engagement and reach. They can generate brand awareness, build community, or engage prospects with chatbots. But there are limitations to boosting a post. Firstly, promoted posts aren’t finely tuned like Facebook ads.

Secondly, you must know how to maximize your boosted post’s performance. The best way to do this is to run the ad in Ad Manager. You’ll have more options than boosted posts and see better analytics.

Finally, you’ll need to decide if you want to use a boosted post or a Facebook ad. Then, depending on your goals and your budget, you can choose a strategy that’s right for you.

Boosted posts are great for attracting new followers but are not as effective for driving leads. Instead, creating helpful content that will engage your audience and drive traffic to your website is more important.

One advantage of boosted posts is that they’re relatively easy to set up. The ad can be placed on the mobile app, desktop News Feed, and Instagram. In addition, it can be targeted by age, gender, and location.

Video ads

Facebook ads are one of the best ways to increase video views on your website. However, there are a few steps to create a video ad on Facebook, and you should follow the format requirements to ensure your ad performs well.

First, you’ll need to decide whether you want to upload your video or use a pre-made clip. If you have your video, you can use Canva or Adobe Premier to create your ad. Once your video is ready, you can add text and sound effects. After editing your video, you can upload it to your ad campaign.

Next, you’ll need to choose your target audience. This can be a specific age group or region. You can also select custom or lookalike audiences. Then, you can set your budget and place your ad.

Ultimately, you’ll need to create a video that captivates your viewers’ attention. In addition, videos must convey your message in a short amount of time.

Targeting tools

Facebook targeted ads are a great way to reach your target market. A good campaign can lead to increased conversions and ROI. The tools used to create and execute Facebook ads should be simple.

Facebook Ads Manager is the default ad management tool within Facebook. It allows you to create campaigns and track results in real-time. You can also retarget audiences through this platform.

Audience Builder is another helpful tool that helps you find hidden interests you didn’t even know existed. This feature makes it easy to target people interested in specific products and services.

Facebook has an extensive library of ad types and targeting options. Each ad type has its features and benefits. For example, carousel ads can highlight new updates and product features. Poll ads allow you to track audience responses and show you the results.

In addition, Facebook has a library of keywords and phrases that are commonly searched. These keywords and phrases can be grouped into custom metrics, which ad managers can use to create automated rules.


The cost of using Facebook for advertising varies by industry, target audience, placement, and bidding strategy. Whether you use manual or automated bidding to manage your Facebook ad costs will significantly impact your campaign’s performance.

Ads are placed on Facebook by an algorithm that analyzes ad quality and relevance. Ads are scored on a scale from one to ten based on their potential to engage an audience.

Typical Facebook ads cost around $0.50 – $2.00 per click. For example, an apparel merchant pays roughly $0.45 per click. Finance and insurance advertisers pay as much as $3.77.

Generally, the higher the ad relevance score, the lower your ad cost. This is because a higher ad relevance score means more relevant ads will be shown to your target audience.

Another way to reduce ad costs is to optimize your ad for a specific action. When an ad is not optimized, it may be shown to people who are not interested in your product or service.