Origins
The Obey brand was created in 1989 by artist Shepard Fairey. The work of Keith Haring inspired him. At the time, he was a student at the Rhode Island School of Design. Using a sticker he created, Fairey started his street art campaign. It soon became a worldwide phenomenon. Since then, Obey has become one of the most popular streetwear brands in the world. With its focus on political commentary and art, it continues to attract new and established fans around the globe.
Obey was initially founded as a simple sticker campaign, but the brand’s popularity has grown beyond its roots. In addition to its clothing line, Obey also engages in charitable work. As part of its ethos, it supports causes that reflect the original ideas behind the brand. From promoting fundraising for organizations to sponsoring events such as the Day of the Shred, the brand is active in various activities.
Today, the Obey line features a variety of garments, including jackets, hoodies, tank tops, and small items. These include classic styles with minimalistic images. Although there is some controversy surrounding the brand’s direction, it has also found success by appealing to a younger generation of fans. In addition, combining a political message with artistic value, the Obey brand has resonated with audiences from all walks of life.
The underlying themes of the Obey brand are the challenges of youth to think for themselves. This range of clothing encourages young people to express themselves and think outside the box, reflecting the brand’s original ethos. For those who want to know more about the history of the Obey brand, the Supply and Demand book is a great place to start. This book tells the brand’s story and includes designs by Shepard Fairey.
